The world famous watch brand Rolex was founded in 1905 by Hans Wilsdorf. He had the dream to develop an elegant and also highly accurate wristwatch. It was very important for him that the name Rolex was easy to pronounce in all countries of the world. The logo, the crown on the dial at the twelve, should be memorable. In 1908 he registered the name. The beginnings were marked and focused on the precision of the watches. In the first years, the company was already awarded by the Swiss examination authority. In 1926 the first waterproof Rolex Oyster was developed. The ladies’ watch was worn by a woman named Mercedes Gleitze, who swam the English Channel with the Rolex watch on her arm in 10 hours. A short time later, the company introduced a self-winding mechanism with perpetual rotor. This system is still considered the centerpiece of mechanical watches automatic lift. Rolex tested his watches in the world of sport, in aviation or in motorsports. Already in the year 1945 came the Datejust, popular to this day, on the market. It was tested for chronometer quality and was equipped with a viewing window for the date. The number of models has been constantly expanding. Submariner, Explorer and Milgauss are just a few examples.The most well-known Rolex Daytona is one of the most popular watches in the world today. They reach one world record after another at auctions. Today, Rolex belongs to a foundation founded in 1944.